Keep your definition of influence focused
Do you want to know who has influence? Celebrities. Celebrities have influence. Such as one tweet from Ashton Kutcher generating more than 13,000 views of a YouTube video with a single tweet. Click on...
View ArticleOptimizing social media for SEO
Tweeting and facebooking are SEO because Twitter and Facebook have become search engines. According to a study just released by Seattle-based SEO analytics software maker SEOmoz, Facebook shares had...
View ArticleThis job is awesome
What I really mean is that this job is fucking awesome, but it’s bad form to cuss in a headline. Essentially, I am convinced that public relations is one of the best jobs in the world. My entire day...
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The evolution from public relations to content relations
In a world where coverage on the top three technology blog can generate less than 3,000 page views yet client’s blog posts routinely torch the top of TechMeme, what role does the media play in the...
View ArticleThe new role of the influencer
A while back, I had an experience to work with a paid spokesperson to host a client event. Now, paid spokespeople are not a new tactic by any means. But generally these are celebrities (note: the...
View ArticleHave marketing and PR killed social media?
We live in a world where you can pay a stranger $3,000 to “professionally” formulate a social media strategy, post to various social networks and encourage your guests to share on social media. Now,...
View ArticleSmall town messaging
I’m spending the weekend in a small town (the sign says population 350, but I’d guess it’s half that) attending my sister’s high school graduation. A large part of my time here will be spent just...
View ArticleFix your social media strategy
So, you stare at your Twitter account, Facebook page and LinkedIn business profile and nothing happens. You send a flurry of tweets. Maybe “engage” with an “influencer” or two and then you jump over to...
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Targeting a social media audience of null
Every social media program starts from scratch with an audience of zero. That’s a universal truth even for global brands with a significant social following. When a social media program gets off the...
View ArticleWhat is integrated communications strategy
A lot of communications people will look at you and ask “what is your story?” That’s a great place to start and a great way to begin the concept of building your brand narrative (more on that in a...
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